How to Help Students Create Purposeful Media Projects that Matter to Them

In 2021, Digital Promise and Ciena launched the Ciena Solutions Challenge, a global design challenge inviting middle and high school students to design solutions that address the U.N. Sustainable Development Goals within their communities. This blog post is part of a series in which educators from around the world share their experiences facilitating the Ciena Solutions Challenge with students. Featured below are lessons from educator William Cavada, who facilitated the Overcome CO2 student project team at Mt. Pleasant High School in San Jose, California.

Engaging Students in Authentic Project-Based Learning

When I first started my project-based learning (PBL) journey, I was excited about how the learning methodology would empower my students. I was excited about how PBL could change the learning environment for my students. I knew engaging students in authentic PBL helps build students’ agency and ownership over their learning. And in turn, students become more engaged in their learning. This is key for increasing retention and retaining information for a longer amount of time.

I have experienced how PBL helps develop students’ soft skills, such as collaboration, communication, curation, and problem-solving. The transfer of vital technology skills like digital citizenship and media literacy empowers our students to become media creators. Importantly, as students create, they develop empathy and an authentic connection to their community.

Getting Started with the Ciena Solutions Challenge
Many teachers ask questions like, “How do I design a great PBL project? Will students stay engaged in the project? Will the project hit all the key metrics and align to standards? How will students demonstrate understanding?” I know that not every project is guaranteed to succeed. That is why I like working on the Ciena Solutions Challenge, which asks students globally to design meaningful solutions that contribute to their local community and address the Sustainable Development Goals.

Having help and support from the Ciena Solutions Challenge team at Digital Promise and teachers in the Ciena community was key for me in developing a robust project for my students because I was not designing from scratch. The thoughtful conversations with other teachers around the topic of facilitating learning helped me to develop a stronger essential question. This was important because I felt the essential question would be key for setting the foundation to developing students’ curiosity.

Creating Media with a Purpose
As students moved deeper into the Challenge, they began to value the purpose of what they were doing and not just the grades. They worked on creating ideas and brainstorming solutions to problems that resonated with them. They researched and learned the difference between opinions versus facts. Then, as media creators, students turned ideas into visual stories and created buttons. At the end of the project, students wrote, produced, and recorded their own podcast to broadcast their stories to their community and a larger audience.

Designing and Facilitating Successful Project-based Learning Experiences

My advice to other educators who are just getting started with PBL is to not be afraid and to embrace the unknown. Help students learn how to navigate a world of uncertainty, complexity, and ambiguity. Our students are entering a life full of situations of constant, unpredictable change. This demands that teachers prepare students to see themselves as incubators of innovation and creative problem solvers, ready to find solutions to today’s problems with ingenuity and passion, leading to positive changes in our world.

Tips for keeping students motivated and promoting agency
What are some ways that teachers can promote students’ voice and agency?

Have students produce something that's physical, whether they’re drawing, creating a sculpture, or writing a script for a podcast. It should be something that’s really tangible for them to hook onto because then they can see what they’re working on and it allows them the creativity to engage in the project. As educators, we want students to internalize their creativity, so having something durable that is physical is key for that voice to be seen and to be heard.

How did you keep your students motivated throughout the Ciena Solutions Challenge?

I think one of the best things about project-based learning and helping students stay motivated is the more in-depth conversations you can have with students if they’re working in groups. You can have a long and thoughtful discussion in the group or one-to-one about what they’re thinking and doing. Listening to them and having them generate ideas–that’s what helps motivate them, that this is their story. This is their idea. This is what they want to do. And so I think the motivation really is that personal one-to-one connection that you as the facilitator have with your student.

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